Case Study: How Alltime strengthened Easyodds’ cloud security and defended against data scraping

About Easyodds

Trusted Odds Comparison for the Betting Market

Easyodds provides real-time odds comparison across sports, racing, and entertainment, serving millions of price-savvy users and professional bettors. As a digital aggregator in a highly competitive market, Easyodds’ reputation and revenues depend on the security and availability of their unique betting data and proprietary algorithms.

Business Challenge

Modern Cyber Risks for Odds Comparison Websites

• Bot Scraping and Data Theft: Automated bots and malicious actors frequently target odds comparison sites, harvesting data for arbitrage, unfair competitive advantage, and systematic price tracking.
• Cloud Exposure: Migration toward cloud infrastructure, while enabling agility and scale, introduces risks such as misconfiguration, asset sprawl, and visibility gaps.
• Traffic Volatility: Major sporting events spike user numbers, making the platform vulnerable to denial-of-service and brute-force attacks during key revenue periods.
• Regulatory Pressures: Compliance with stringent data protection and gambling regulations demands robust access control, reporting, and incident response.

Cloud Security Assessment

• Discovery and Visibility: Full mapping of Easyodds’ cloud assets, highlighting unauthorised deployments and shadow infrastructure.
• Configuration Audit: Identification and remediation of misconfigurations, privilege issues, and access management flaws.
• Governance Review: Analysis of policies and operational processes to ensure ongoing security and compliance across diverse environments.

Endpoint Hardening

• Surface Reduction: Conduct a thorough audit and lockdown of endpoints and servers, focusing on closing off low-hanging vulnerabilities and fortifying key access points.
• Safe Deployment of Advanced Controls: Implementation of upgraded defences without impacting the performance or usability essential to platform uptime.
• Threat Modelling and Baseline Setting: Tailoring security controls to anticipated attack scenarios, and establishing a “known good” operational baseline for continuous monitoring.

Continuous Monitoring and Response Enablement

• Active Threat Intelligence Integration: Real-time information sources driving detection and incident response processes.
• Automated Protection Measures: Smart defences including traffic analysis, bot blocking, rate-limiting, and privileged access management.
• Security Cadence: Structured patch management, vulnerability assessment, and policy review cycles.

Key implementation details

• Segmentation and Access Management: Isolation of sensitive cloud services, application of least-privilege principles, and enforcement of strong authentication policies.
• Operating System and Application Hardening: Tailored configurations, rapid patch cycles, and drift detection ensure endpoints remain secure as systems evolve.
• Visibility and Logging: Comprehensive activity monitoring to support both proactive detection and post-incident investigation.

Best Practices and Lessons Learned

• Business-Led, Threat-Informed Decisions: Security controls must reflect evolving threats while supporting business goals and operational priorities.
• Layered Defence: Combining technical, operational, and human countermeasures creates resilience against complex attack vectors.
• Continuous Improvement: Ongoing review and adjustment keep protection levels relevant as technology and threats change.
• Stakeholder Collaboration: Engagement across technical and business teams ensures adoption and long-term success.

Future-Proof Value

• Scalable for Growth: Solutions and frameworks scale with Easyodds’ expansion into new international markets and technologies.
• Flexible for Change: The approach adapts easily to new regulatory mandates, cloud providers, and emerging attack techniques.
• Ongoing Partnership: Continued advisory and monitoring services keep Easyodds ready to meet new cyber challenges with assurance and agility.